For several days, one of the Mosfilm pavilions became a center of attraction for the press, and turned into a platform for the presentation of three sedans of the Volkswagen concern. The concept of the project drew inspiration from the aesthetics of the film industry and television. The set was stylized as a TV talk show studio, with Polo, Jetta, and Passat becoming the main stars. For each model, an original plot was created, which artistically emphasized the habitat and potential audience of cars