Ultima Yandex Market is an immersive performance about search, style and a point of attraction. This is how Ultima presented a service that turns shopping into a style expedition. The Serp i Molot cultural center became a space for archaeological search: through sand, light and sound, artists conducted excavations, finding unique fashion objects among the dunes — from Prada to Acne Studios. Instead of screens — glass blocks and fabrics. Instead of a usual show — a performance with the voices of the expedition, rhythm and light. Original music and lighting solutions from OOPS TEAM enhanced the effect of discovery and created an atmosphere of a new experience