The official presentation of the premium brand Genesis, and the first world premiereof the flagship sedan G90 in the history of the brand, attracted a lot of media attentionand evoked rave reviews from the audience. The inspiration for the show was the conciseness of geometric shapes and textures, the interweaving of technologies, contemporary art, style and minimalist aesthetics. Monochrome video content and generative graphics harmoniously emphasized the ideal lines of the car, and captivated guests into an incredible atmosphere. This successful project became a landmark for the brand, and subsequently consolidated Genesis' position as a new leader in the premium segment